The right information at the right time builds trust.
I started in online marketing 15 years ago, when everyone was just blasting bulk emails. I tripled leads in three months with content – honestly, by giving people something useful before asking for anything.
Co-founded an IoT startup in Dublin. We landed a big Whirlpool logistics pilot. End-to-end work – GTM, branding, sales, U.S. accelerator. I saw how the right information at the right time and clever storytelling change everything.
Then seven years at Scandit, a Swiss computer vision success story. Joined as the second PMM and worked across the whole function – launches, positioning, sales enablement, demo experience. Became a specialist on visual tech storytelling with 100+ product videos. Launched Enterprise Browser and ID scanning (now their second most successful product).
Now I'm building Upwordo with a small team, going AI-native, and picking projects where I can do the same again → strip the product to its core, then make it punch above its weight.
Same job every time: make the complex impossible to misread.