Peter Kortvel Product Marketer
13 years in product marketing and online marketing. I write the ProductMarketingNewsletter.com. Hear my episode on the We’re Not Marketers podcast.
Hire me to grow your tech product.
I’ll help you grow your tech product by unlocking its full potential
Quick growth check: 10 key Product Marketing signals
I’ll personally review your tech product to uncover growth opportunities – straight from your website. No extra input needed.
Here’s how it works:
- You share your website URL
- I score your product across 10 key Product Marketing signals
- You get clear, actionable insights
USD 250
Ways I can unlock growth for your tech product (or 🍍 biz)
‘Cocktail bar check’
Quick wins for quick results
- Overall feedback based on 10 product marketing signals
- Website micro explainer visual/GIF (storyboard)
- Value prop clarity check
- Feedback on your GTM plan/campaign/differentiation, etc.
- Conversion opportunity check
- Onboarding flow quick check
‘Sell piña colada, not pineapples’
Strategic analysis to discover hidden opportunities
- JTBD mapping
- Win-loss interviews
- Customer interviews
- Industry snapshot, market size
- Competitor analysis and differentiation opportunities
‘Create buzz with the right thirsty crowd’
Strategy & planning to hit the ground running
- Product positioning & differentiation
- Customer profiles definition
- Value proposition
- Messaging (explaining + storytelling) source of truth
- GTM/marketing plan
- Pre-launch waiting list plan
- Product launch plan
- Campaign plan
- Partnership program & campaign plan
- Product/feature naming
‘Make a cocktail menu that sells’
Content creation prep for bulletproof materials
- Launch video storyboard
- Website micro explainer visual/gif (storyboard)
- Investor deck slide wireframes (Hook, Problem, Product, Story, GTM, Competition)
- Sales pitch deck wireframe
- Interactive demo
- Ad alternatives wireframe & copy
- Content plan package
- Founder-led/employee advocacy storytelling outline
‘Keep the bar buzzing’
Deliver efficiencies to bring sustainable growth
- Website “aha” moments to improve conversions
- Customer journey communication
- Monetization: Freemium to paid plans conversions
My background
I’ve held roles such as Sr. Product Marketer at a successful Swiss tech scale-up, Co-founder of an IoT startup in Dublin, and led online marketing for a bank. Currently, I am building a language app Upwordo.com for learning with micro stories.